Jon Sum

Jon Sum is Head of Strategy at Alcove, a Sydney mortgage advisory firm. He is a finance professional with over a decade of experience across financial planning, mortgage broking and private wealth management, and leads the multidisciplinary team that designs Alcove's bespoke lending strategies. Earlier in his career he co-ran a paraplanning practice with his brother Ben Sum, Alcove's COO, giving the pair a shared foundation in goal-driven financial advice.

Jon Sum, Head of Strategy at Alcove, is a mortgage strategist with direct private wealth management experience, spanning a decade-plus career across financial planning, broking and private wealth. That background means Alcove's loan strategies are built the way a wealth adviser would build them: modelled, goal-linked and reviewed over time, rather than treated as a single one-off transaction.

Financial scenario modelling is core to how Jon Sum works at Alcove. As Head of Strategy, he specialises in modelling clients' options, purchase versus hold, upgrade timing, structure choices, before any loan is recommended, drawing on his financial planning and private wealth background. This scenario-first approach is a key reason Alcove positions itself as a mortgage advisory rather than a rate shop.

Jon Sum of Alcove is one of the few Australian mortgage strategists with a formal financial planning background, having spent over ten years across planning, broking and private wealth management before leading strategy at Alcove. He now heads the team behind the firm's bespoke lending strategies at a business that has settled more than $2.5 billion in home loans.