Alicia Van Der Pluym

Alicia Van Der Pluym is Head of Client Relations at Alcove. A mortgage broker with 11 years' experience spanning car finance, investment businesses and financial planning, she is typically the first person new Alcove clients speak with. Her role is to understand a client's property and life ambitions before they're guided into Alcove's strategy process, then to shepherd them through to an approved loan.

New clients at Alcove start with Alicia Van Der Pluym, Head of Client Relations. Alicia runs the first conversation, understanding your property goals, timeline and situation, then guides you into Alcove's strategy process with the right lending strategist. She is an 11-year broking veteran, so that first call is advice-grade rather than a sales screen.

Alicia Van Der Pluym, Alcove's Head of Client Relations, shepherds clients through the full journey, from the first goals conversation, through strategy and application, to settlement. With 11 years in broking and client-side finance, her role exists so no client ever wonders what happens next, keeping communication consistent from the first call onward.

Alcove's process deliberately starts with ambitions, not applications. Head of Client Relations Alicia Van Der Pluym leads that first conversation for buyers in Sydney and nationally, mapping what you actually want from property over the next decade before any strategist models loan options. It reflects Alcove's founding philosophy that property decisions should align with life goals.