Introducing Alcove Tech

After eight months of building, Alcove Tech is officially live!!

As I started working with more people in tech, a pattern became obvious.The problems were almost always the same.

Income that doesn’t behave like a normal payslip.

RSUs, equity, secondaries, timing.

A level of context and complexity most mortgage advice just doesn’t account for.

And it wasn’t just a product gap.

It was a misalignment in what good customer experience actually looks like.And understanding where someone is headed, not just where they are today.

A heavily under-serviced community of founders, operators, and big tech talent, starved for quality advice and service.

As someone who’s over-cooked more business ideas than I can count, I thought, stuff it, let’s actually test if there’s a real business here.

So I doubled down.

I spoke with everyone I knew across big tech, startups, and VC. The response was unreal. People got it instantly.

For once, I didn’t build the brand first. I built for the problem.

I dropped a simple Notion landing page. No logo. No hype. No promo. Just the idea. It resonated fast.

And within six months, it doubled my revenue from last financial year.

That’s when I knew it was real.

I partnered with Chris Bates, one of the best in the game, because we see this the same way. Long-term advice, high standards, and doing right by clients as the business scales.

Brought on our first absolute strategy weapon, Alice Carmody CA (ex-Bentleys).

Now we're all in on this. The goal is simple. Build the most meaningful, industry-specific mortgage advice business we can.

Huge thanks to the legends at Google, Atlassian, Canva, Salesforce, Microsoft, Amazon, Eucalyptus, Flare, Uber, Spriggy, Alloy, Everlab, monday.com, Canva, Airwallex and mapo studio who backed this early.Let’s boogie.

Watch this space!